Marketing Specialist - German / English

Our client, a leader in mobile gaming, is looking for a bilingual German / English Marketing Specialist to drive the development of a leading video game.

The appropriate profile will be a native German speaker and a marketing expert for Germany, Switzerland and Austria.

This position covers 3 major countries, involves managing large budgets, organizing and executing complex marketing campaigns and working on the marketing strategy for one of the top 5 global free-to-play games.

 

Responsibilities:

  • Develop marketing plans and key activities for the DEATCH region; execute regional marketing campaigns from concept to development
  • Create marketing opportunities with regional partners
  • Research and provide regional insights on consumer insights, new online and offline traffic sources in the region, always seeking ways to find new growth opportunities and improve performance of existing campaigns and channels
  • Contribute to the strategy, coordination, and execution of customer acquisition and re-engagement campaigns
  • Provide weekly reports and analysis to identify key drivers and issues; monitor performance of campaigns, and manage optimization
  • Manage/allocate budget to maximize ROI of marketing programs in the region
  • Build strong relationships across a global team to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency
  • Develop and apply marketing best practices that will improve the customer experience

 

Profile required:

A native level of German and fluent English (French is not obligatory)

  • Rrelevant work experience in digital marketing or marketing operations within the entertainment / hi-tech sector with a heavy focus on customer acquisition
  • Experience with building relationships across teams including business partners, external agencies, and vendors
  • Ability to analyse and optimize marketing campaigns
  • Familiarity with social network and influencer marketing
  • Proven analytical and numerical aptitude and the ability to use customer research, data and metrics to assess the efficiency of marketing programs
  • Strong passion for games or working experience in the gaming industry

 

Salary: 38-43K€

Please send your CV to m.collins@eurolondon.fr

Please note that only shortlisted candidates will be contacted and that valid working papers are essential.

Berater

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Megan Collins

Equipe : Paris

Spécialisée en : Recrutement de profils internationaux pour le marché français.

Consultante à Euro London depuis : 1999

A propos de moi :  Megan a ouvert le bureau français d’Euro London à Paris en 2001 puis en a pris la direction jusqu’en 2005. Elle a ensuite travaillé en interne pour le cabinet d’avocats Freshfields Bruckhaus Deringer où elle s’est spécialisée en recrutement d’avocats, commerciaux et professionnels du marketing. Revenue au cabinet Euro London en 2011, elle s’est concentrée sur les postes internationaux pour le marché français. Megan est bilingue Français/Anglais.

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